“I have a passion for improvement and successful businesses are those who are willing to continually search for ways to improve.”
Pam Throckmorton comes from a family who loves good food. Her mother was a cook who loved to gather recipes. Her parents always had a garden and fruit trees in the yard where their family would get vegetables and fruits from. Her father raised pigs and Angus beef cattle on their small farm. She believes, “This upbringing gave my brother and I our passion for good food, eye for presentation and gift of hospitality which has been passed on to our sons.” Pam has been in the service station industry since 1975 and convenience store industry since 1982. If you haven’t visited the Shenandoah Valley’s ‘Best Kept Secret’ at Throx Market Station you must come experience the inherited flavor and best convenience this area has to offer.
How did Throx Market begin?
In 1982 an old local gas station located near I-81 was bought and turned into a convenience store on the same property that Throx Market Station sits today. One year after operation a new modern convenience store was built, Quick Stop which served beer, sodas, gas, and snacks. As time went on, Throx began a sausage biscuit program utilizing their father’s butcher shop in Leesburg, VA. From there the fried chicken arose, then a sandwich program, and finally the old Quick Stop was rebuilt into an out of the box store which you know today as Throx, where one of their main focuses was placed on fresh food. Utilizing favorite family recipes and new ones created, thus Throx Market Station was born.
How do you define fresh, fresh ingredients?
“Fresh ingredients to me are those whether picked right off the vine or have been picked and preserved at their peak of flavor and color so you can experience them as God intended to be eaten. Containing none or as little as possible GMOs, artificial flavorings, etc. You should be able to identify, say a strawberry, when biting into it with your eyes closed that it is a strawberry.”
You offer many things on your menu made fresh to order, which is your favorite?
“That is a hard one but I will have to say I love seafood so our crab cake is one especially since we are 2 hours away from the Chesapeake Bay; other favorites of mine are our roasted chicken either with herbs or BBQ. I love the breading, our homemade chicken salad, redskin potato salad, country ham sandwich, our Chipotle Burger, cuban panini, stuffed croissants and I can’t forget our homemade sausage and chipped beef gravies served for breakfast. Most of our recipes are created in house through the inspiration of my son, Jeremy, and taste tested by myself, my nephew and staff. Our crab cake recipe was created by one of our staff. We continue to critique a recipe until we have it just right.”
Why the push of craft beer?
“The Craft beer category is one of the fastest growing categories today in retail beer sales. My son who turned 36 years old this year has not only a passion for good food but also for craft beer. He has also experimented with brewing his own at home.”
How do you define convenience?
“To me convenience is having choices where I choose to stop when traveling on a trip or throughout my day so I do not have to stop several times to buy. Our Vision is to be an Oasis of Choice in food and beverage while providing a space for community.”
What is your passion for food?
“I think I said is best when I defined what a foodie means to me, a person who has a passion for the food that in every bite they take their taste bud experience is beyond one’s imagination through the ingredients, composition and visual appeal.”
What are your daily duties as the owner of such a successful business?
“I have always been very hands on in the forty years that I have been in business. I love the creating part of business the most. You can find me in the office overseeing the financial part of the business, in the kitchen during holidays making seasonal specialty offerings, in our stores behind the register waiting on customers, working with store displays, stocking shelves, etc. Mostly you will find me in our stores experiencing what our customers experience as a customer. I eat at Throx everyday several times a day as a customer with no special treatment. I place my food order and pay for it as our customers do.”
Why do you think you’re the ‘best kept secret’?
“For so long the traditional offerings found in a convenience store have been pre-packaged instead of fresh made offerings. Then came the revolution of the franchises inside of the convenience stores and now the most progressive owners like Throx have crossed over to be a restaurant offering the convenience of fuel for sale. We no longer think of ourselves as a convenience store or even a quick serve establishment but as a restaurant because of the quality and care that we take with our food offerings.”
What’s your most popular item at the Throx Brew Market and Grille?
“The Reuben and the Steak and Cheese sub are both local favorites. We boast that we have The Best Reuben in town….what more can I say.”
Is there anything else you’d like to inform our readers about your business?
“Yes, that always keep watching Throx because you will never know what we are up to next. I have a passion for improvement and successful businesses are those who are willing to continually search for ways to improve. Throx is a pacesetter not a follower. We may be small, we may be local only but we have passion, faith in God and not afraid to ‘step out of the boat’ even if it means failing at times.”