Campfire Grill at Massanutten Resort
Campfire Grill at Massanutten Resort 4156 Del Webb Dr., McGaheysville, VA 22840 540-289-5794 www.massresort.com
- Southern Comfort Cuisine
- Fire Pits to gather around with live music every Sunday
- Weekly events that change with the seasons
Hours Tuesday – Wednesday 4:00PM – 9:00PM Thursday 11:30AM – 3:30PM, 4:00PM – 9:00PM Friday 11:30AM – 3:30PM, 4:00PM – 10:00PM Saturday 8:00AM – 3:30PM, 4:00PM – 10:00PM Sunday 8:00AM – 3:30PM, 4:00PM – 9:00PM
The Campfire Grill is inspired by the outdoors and adventures that Massanutten Resort is known for. The restaurant is a giant wood cabin with a deck to overlook all of the resort’s land. In the summer sit outside and listen to live music with an ice cold beer from the bar or in the winter cozy up next to the open fire and make some s’mores while sipping your hot chocolate. Any season, the Campfire Grill is a must for the outdoor lovers. Located in the middle of Massnutten Resort, you do not need to stay at the resort to eat at Campfire Grill. Stop in after a hike in the Blue Ridge to refuel. Take a chair lift to the top of the mountains for the view or in the winter to enjoy the skiing. Or wind down at night with their great selection of cocktails, beer and wine. Enjoy the celebration of cooking around a campfire without the work. No matter the occasion you can find something to enjoy at the Campfire Grill. We were fortunate enough to get a chance to sit down and have a wonderful discussion with VP of Operations at Shenandoah Provisions, Massanutten Resort’s food and beverage provider.
Introducing Mark Litz…What’s it like managing resort restaurants? How does it differ from the average restaurant? “One of the things I’ve seen when you are working for the average restaurant that’s not a resort, you kind of have one theme that you’re working with.” He begins. “Your clientele is your clientele.” Massanutten Resort is home to several dining spots, of them under Mark’s management being the Campfire Grill, Base Camp, and Virginia BBQ & Pizza Co. Each of these locations offer a unique flavor and dining experience. At the Campfire Grill, you’ll really get the feel of the great outdoors in an indoor setting; a smoky after smell of a dying campfire mixed with a crisp, earthy sensation come to mind when you take in the rustic wooden architecture. Virginia BBQ & Pizza Co. resonates of warm days down south where the smell of homemade BBQ is a permanent fixture. Meanwhile, Base Camp has somehow captured the feel of home with their set up – couches, chairs, end tables, signature bar and fire pit help make this a popular stop.
Who is your clientele…“My clientele changes – always. So we are always looking at a very diverse crowd.” He explains that these restaurants have to continuously take into account seasonal variation: a winter, fall, spring and summer crowd as well as and what he refers to as “empty nesters,” who know what they like. It’s a contradictory ebb and flow, but thanks to Mark and his team’s dedication, one they’ve been able to master. “You kind of have to play with it a little,” he says when talking about deciding on everything from menu items, to décor, to overall theme. “ He accredits this as a positive though, stating “There’s definitely a little more flexibility [than your average restaurant]. The great thing about that is that it doesn’t become humdrum.”
If you were to describe the Campfire Grill with just 3 words, what would they be and why?
Developing a menu around camping?Litz reflects on his hiking journeys with their Executive Chef, Mike Ritenour, attributing many of Campfire Grill’s menu items to these exploration trips. He jokes, “It’s great to travel with a chef, you eat good, always! One day I just turned to him and said ‘Hey, what do you think about creating a menu with all of your camping stuff we’ve eaten over the years?’” The response was the birth of the Campfire Grill. When you go camping there’s not a very large menu you can play with, but take a chef along and the outdoor smells and ingredients become a palette for all kinds of delicious concoctions! These hikes turned into the heart of the concept for the Campfire Grill, which features a menu ranging from things like warm soups and fresh salads to pan fried trout and burgers. To see the full variety of the Campfire’s menu, click here. “I guess I’m a little biased… there’s two things on the menu that I just really love.”
- Chicken and Dumplings – Home cooked rotisserie chicken served with local vegetables and fluffy dumplings.
- The Pizzas – Unlike many main pizza restaurants who use chain-driven ovens, Campfire Grill uses a classic slate hearth oven, which means crispier, bold texture and flavor.